Smart lock development trend prospects
Smart door locks have not entered the domestic market for a long time, and there is still much room for improvement in the domestic penetration rate. According to statistics, the penetration rate of smart locks in Europe and the United States has reached 50%, and Japan and South Korea have reached 80% to 90%, while the domestic penetration rate is only about 3%. China has a population of 1.4 billion and 400 million families. More than 70% of the families are families of three or more. The average size of the family is more than three. With the aging of the population and the liberalization of the second birth policy, the elderly, The proportion of children in the population has further increased, and in 2015 it has exceeded 37%.
Trend 1: The market continues to break out, and the market size of 2018 may exceed 20 billion
After years of market cultivation, the market and users' acceptance of smart locks has also been greatly improved. From the market performance in the past two years, the smart lock market is growing rapidly with an annual growth rate of more than 40%.
According to the data of the National Lock Industry Information Center, the demand for national smart locks in 2015 was 2 million sets; in 2016, it was 3 million sets; by 2017, it has soared to 8 million sets, according to the average price of each smart lock terminal. For 1500, the market size of smart locks in 2017 has exceeded 10 billion.
At the same time, according to the National Lock Industry Information Center, the demand for China's smart lock market in 2018 is 13 million sets, which is expected to increase by more than 60% from 2017, and the market size will be close to 20 billion. It can be seen that the prospect of the smart lock market in 2018 is still worth looking forward to. Are you ready?
Trend 2: Smart lock networking has become a trend
In recent years, there have been more and more intelligent locks for networking, and they have gradually gained recognition from users. But no matter what product is connected to the network, there is a security issue. In September last year, CCTV reported that hackers could crack the password of a networked smart lock through technical means.
Such reports have caused quite a stir in the industry, and also caused discussions in the industry about "whether smart locks need networking." Opponents believe that from the perspective of security, smart latching is the risk of being remotely controlled and cracked by hackers, thus posing a security risk to users and not supporting networking;
Proponents believe that in the era of intelligence and information, smart locks that are not connected to the Internet cannot be called smart locks in the true sense. After all, smart locks, as an important part of smart homes, can only be integrated with other smart products such as smart cat eyes and smart home appliances after networking.
At the same time, the biggest feature of smart products is human-computer interaction. Only when the smart lock is connected through the network can it be controlled by the handheld terminal, remotely monitor the opening and closing state of the door lock, and realize the smart lock in the case of an alarm. Users real-time alarm and other functions, so the network meets user demands and needs.
It can be seen that the 2018 smart lock networking has become the trend of the times, and is also forced by the needs of users and the market.
Trend 3: Fully automatic smart locks will be more popular
2017 can be said to be the first year of the explosion of China's fully automatic smart locks. At the major exhibitions, the automatic intelligent lock has become the main product promoted by major manufacturers. Such as KD's K7/K8 push-pull smart lock, Keyu's X8, Rolex's future No. 1, Sakura's fully automatic smart lock, Pindo M1, Dolly P8/P6, Romance's DD1-DD3, etc. They are all fully automatic smart locks with certain influence, and have achieved good performance in the market.
The so-called fully automatic, when opening the door, unlock after fingerprint identification or password verification, you can directly open the door without pressing the handle, and when you close the door, you can automatically lock it without lifting the handle. The biggest advantage of the automatic lock is that it can automatically lock when the door is closed, so don't worry about forgetting to lock it.
In addition, the current fully automatic smart locks are also more versatile and easy to install, so they are more and more popular among users. Therefore, more fully automatic smart locks will appear on the market in 2018. However, the automatic intelligent lock needs to be improved in stability, so the company must do its utmost to ensure quality and stability.
Trend 4: Cool design will be more popular
According to the data of the National Lock Industry Information Center, the age of smart lock buyers is mainly integrated in the ages of 25-35 and 35-50, of which 27-40 is the absolute main force of purchase. .
That is to say, the current purchasers of smart locks are mainly concentrated in the 80s and 90s, and they are a generation that grows along with the Internet. They are independent, individual, rebellious, and also typical of the value control. So when they buy a product, the first thing they look at is the appearance, and the second is quality and function.
Therefore, the design of the smart lock in 2018 will also become an important factor in the market for smart lock enterprises. This means that the era of plagiarized products will soon end. Only the smart locks that form their own characteristics and brand recognition can satisfy the aesthetics of young people, so simple plagiarism and imitation will be abandoned by users.
Trend 5: Smart lock price/performance ratio will be further improved
In the process of the author's visit, I heard a lot of such voices: the smart lock is born for the rich, and its price determines the social status of the user, so the person who uses the smart lock is the one who does not lack money. There is no need to talk specifically about the price/performance ratio of smart locks.
The person who said this sentence is a relatively high-end smart lock business owner in the industry. If the overall cost of the industry declines, he still maintains a high price, and without increasing the added value, it is obviously not recognized by the market. After all, the purpose of improving the popularity of smart locks is to let smart locks enter. Thousands of households.
Therefore, only if most users can afford it, smart locks can really enter thousands of households. Therefore, in 2018, with the maturity of technology and the reduction of cost, the cost performance of smart locks will be further improved. The price of mainstream smart locks will be dropped from 3,000 yuan in the previous two years to between 1500-2500, and the smart locks around 2000 will be More popular with users.
Of course, improving the price/performance ratio does not mean low-cost competition, because price is only one aspect, and quality is the top priority of smart locks.
Trend 6: Artificial Intelligence enhances user experience
Artificial intelligence is applied to the field of smart locks, mainly to realize the seamless connection and communication between people, machines and systems, so that the door locks have basic judgment and learning ability, so as to realize intelligent use; at the same time, through the support of big data The smart lock can analyze and learn the user's unlocking habits and usage habits, and then transform into the machine thinking through the analysis of the user's habits, thus providing users with a better experience.
For example, a smart lock with self-learning can continuously update and learn the operation during the user unlocking process, and then further improve the unlocking accuracy and speed in the process of learning, and greatly improve the fingerprint recognition rate, in other words, the smart lock. The faster you use, the easier it is to use;
For example, smart locks can be judged and analyzed every day according to the usual exit and home time of the elderly and children at home, except that they are informed of their entry and exit status and unlocking records every day, if they are not in the usual time. When the door is not opened or closed on time, the smart lock will notify the user and remind the user to confirm whether they are safe.