Great opportunity for breeding in the industry
Since the rise of smart door locks, in fact, the user's market education has made breakthrough progress. According to the "1818 China Smart Lock Application and Development White Paper" completed by Alibaba Cloud and the ICA Alliance for several months, only 20% of consumers have never heard of smart locks, 65% of consumers have potential purchase desires, and 15% have already Use or will become a prospective customer.
In addition, from the point of view of consumers not replacing smart locks, easy damage has become an important factor after the price. The obvious cognitive error is probably due to the market being filled with products of varying quality.
However, the situation creates heroes, and the smarter lock market is more chaotic. The more it shows that once a certain manufacturer “heroes” to raise the banner of “following the trend”, its own role as a benchmark will be very Great chances to reshape the winds of the entire industry.