Data calculation: the size of the smart door lock market will exceed 40 billion in 2020.
By 2020, the annual sales of intelligent door locks in China will exceed 40 million, the total market size will exceed 40 billion yuan, 2018, 2019, 2020 will be the golden three years of intelligent door locks.
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The smart door locks are getting higher and higher, and the market is getting bigger and bigger. This in-depth study covers apartment locks and home locks, and measures the size of the industry's market. The main points are as follows:
1) the penetration rate of household intelligent locks reaches 5%, and there will be huge room for future development.
2) Gong Yusuo and family lock business model analysis, market status judgement and policy research;
3) Intelligent door lock future scale calculation: annual sales will exceed 40 million by 2020, the next will usher in the "golden three years" of intelligent door lock.
The first concept is clear.
What is a smart door lock? Which classifications?
Popular to understand, with fingerprint unlock, password unlock, App Bluetooth unlock, networking and other functions of any lock are called intelligent door lock.
According to customer classification, it is divided into home intelligent door lock and apartment intelligent door lock. The customers of home lock are 400 million families in our country. The customers of apartment lock are B-terminal (merchants) represented by chain house. They operate 30 million apartments (all the houses operated by B-terminal for rent, including centralized and decentralized).
Status quo of smart door lock industry
Demand confirms that the market is vast.
In 2017, China's smart door lock sales of 6 million sets of household end, apartment end sales of 2 million sets, the industry's total output value of more than 10 billion yuan, on the basis of 2016 has doubled rapidly, is expected to continue to double in 2018.
By the end of June 2018, the penetration rate of 400 million smart home locks in China was about 5%, and that of 30 million rental apartments operated on the B side was about 10%.
5% is a fantastic number. Generally speaking, when the penetration rate of a new product reaches about 5%, it is a good investment time point. The penetration rate of 5% proves that the demand is real on the one hand, on the other hand, it indicates that there is still a lot of room for development.