Bio-recognition and electronic technology as the core of the lock will become the new favorite of the market
With the improvement of people's living standards, people's awareness of prevention has increased. Therefore, the demand for high-grade preventive locks has been continuously strengthened. According to reports, high-tech products such as biometrics technology and electronic technology in the consumer market of locks are still in a blank stage, but the market consumer's desire for this demand has shown an annual growth of 40%. In 2012, China's domestic lock market share of more than 80 million sets of high-tech products such as biometrics and electronic technology reached more than 80 million sets, which is definitely a tempting big cake.
The core technology of high-end locks is in the hands of foreign manufacturers. In recent years, the production of high-end electronic locks, such as IC cards, TM cards, fingerprint locks and other core electronic components are imported from abroad, so that China's high-end locks are limited in terms of price and performance expansion.
Some high-end hotels, hotels and other locks rely mainly on imports, and the domestic high-end lock market is still controlled by foreign locks.
Now, it is time for the domestic lock industry to make profits from technology, high-end, and intelligent locks.
Lock enterprises need innovative brands to seize the market: In recent years, China's lock-making enterprises have increased the development of high-end lock products, such as Yantai Sanhuan Lock Industry Group Co., Ltd., Shandong Jinfeng Group Corporation, Zhongshan Huafeng Lock Co., Ltd., etc. In order to actively refer to European and American standards for production, independent innovation technologies are constantly emerging, and the competitive advantages in the domestic and foreign markets are obvious.
At the same time, the famous foreign-made lock companies such as the United States, Italy, Germany, Japan, Canada, and South Korea have accelerated their pace of entering the Chinese market. Local brands and foreign brands have ushered in a positive confrontation in the high-end lock market. Who will first overcome the technical difficulties? Anyone can upgrade to get the biggest cake.
A lock seems to be simple, but it can be completed after 110 processes. The lock industry is not only a traditional industry, but also closely related to high technology. Today, the lock technology is changing with each passing day. Without advanced equipment and design level, it does not have one. With high-quality professionals, it is difficult for companies to lead in the industry.
On the whole, the Chinese lock industry is far behind the advanced foreign technology, and the lock manufacturers are mainly small and medium-sized enterprises, and the low-level redundant construction is serious.
Some small-enterprise equipments are lagging behind, and they are still in the stage of purely mechanical manufacturing. The distance from the new locks integrating light, machine and electricity is still far away, which brings hidden dangers to the whole lock-making industry. The high mutual opening rate of locks and the lack of preventiveness have also caused dissatisfaction among many consumers.
At present, the competitiveness of many lock companies in China comes from low cost, the price war is booming, and the profit of the lock industry is getting thinner. Some low value-added padlocks require dozens of production processes to produce, but a lock. Only a few cents of profit. Senior industry insiders believe that the lock industry is in urgent need of technology and industrial upgrading, and to update the brand innovation model.
Innovation in the lock industry requires enterprises to change their mindsets, change ideas based on imitation, master independent technologies, increase investment in equipment, technology, research and development, and patent innovation, improve product technology content, and increase product differentiation.
At the same time, enterprises should pay attention to enhance brand awareness and implement brand strategy, in order to change their own situation, seize the market share in the middle and high-end market, and promote the healthy and rapid development of the industry.