At present, the installation rate of smart door locks in China is still less than 3%, while the penetration rate of smart locks in Europe and the United States has reached 50%, and the number of Japanese and Korean homes has exceeded 70%. It is clearly a strong demand of users, why is the penetration rate so low? To a large extent, it should be said that the user's perception of the product of the smart lock is distorted by the chaos of the industry, resulting in a tangled demand and purchase.
One of the most obvious problems is "pseudo-intelligence." In 2018, there are more than 1,000 enterprises in China that have entered the smart door locks. The brand category is as high as nearly 3,000. Although there are many giants such as Samsung, Haier and Lenovo, they are more plagiarized by giants or OEMs. enterprise. This has led to a mixed market, and even if the user's needs are strong, how to accurately select the right product becomes a real problem. And once the user's first experience with this emerging product is not good, it will be difficult to re-energize their market confidence. This is one of the reasons why the smart lock has gone down a bit, but it has fallen back.