Analysis of the eight major trends in the development of the lock industry
At present, the fierce market competition in the lock industry has shifted from simple price competition to product quality competition. Most enterprises truly recognize the importance of product quality, thus strengthening the ability of enterprises to implement standards and the ability to detect product quality. A representative laboratory and product testing center have been established, which has laid a solid foundation for improving the quality of Chinese lock products.
In recent years, with the rapid development of the residential industry and the automotive industry, the types of lock products have been increasing, and the grades and technological content have been increasing. The products have been developed from padlocks to more than 8,000 varieties and specifications in more than 100 series of 20 categories. Due to the obvious performance-price ratio advantage, the competitiveness of China's locks in the international market is increasing. According to customs statistics, in 2012 China's lock products were exported to 208 countries and regions, and the cumulative export volume reached 5.229 billion US dollars.
The market potential of the lock industry needs to be tapped
According to customs statistics, in 2012 China's lock products were exported to 208 countries and regions, and the cumulative export volume reached 5.229 billion US dollars. Small locks can produce 60 billion yuan, which is benefited from industrial transformation and upgrading, modern (modern decoration renderings) high-tech applications, corporate brand management and market demand growth. The new technology transformation of traditional industries has achieved remarkable results in the lock industry. The Chinese lock industry has formed a comprehensive industrial system that covers machinery, electronics and biotechnology, has thousands of colors and types, and spans multiple disciplines and industries. According to customs statistics, the average annual export growth rate of the lock industry during the “Eleventh Five-Year Plan” period reached 31%, which is twice the average growth rate of the hardware industry.
At present, China's most important lock production bases are concentrated in Zhejiang, Guangdong, Shandong and other places. Products have evolved from padlocks to more than 8,000 varieties and specifications in more than 100 series in 20 categories; from traditional single-door locks and double-lobby door locks to spherical door locks, handle locks, inserts Core door lock, electronic lock, magnetic card lock, IC card lock, car lock, motorcycle lock, fingerprint lock, digital lock, etc., and expand to the direction of mechatronics, intelligence and the combination of functionality and decoration, basically formed A high, medium and low-end product system.
With the rapid development of the residential industry and the automotive industry, the types of lock products have increased in recent years, and the grade and technology content have been increasing. For example, traffic locks such as car locks and special-purpose lock products are constantly innovating and changing with the development of upstream products; the application of electronic technology makes lock products no longer limited to mechanical structures, but is developed in the direction of electronic and intelligent use. The scope is rapidly developing from the original family lock to the intelligent management of the residential community.
In recent years, transformation and upgrading have changed the development mode and have become the consensus of the lock industry. The lock industry has emerged a large number of large enterprises with large scale and output value. According to incomplete statistics, at present, the output value of lock manufacturing enterprises has exceeded 20 million yuan. In 2012, the sales of locks of Yantai Sanhuan Lock Industry Group Co., Ltd. exceeded 1 billion yuan.
At the same time of rapid development of scale, China's lock enterprises have begun to attach importance to their brand building and independent innovation, advanced equipment is widely used, high-tech enters the lock manufacturing process, and more high value-added, high-quality, high-performance products are also available. Some large lock companies have begun to enter the ranks of developing high-end smart locks, and began to compete with international giants to explore the high-end market. The market demand for locks has grown rapidly. In recent years, a large number of imported locks have also entered the Chinese market. Especially high-end products, such as high-end brands in the United States, Italy, France and other countries, occupy a considerable domestic market share, and the international competition is becoming more and more international. obvious.
The future competitive landscape will still be the brand, quality and channels. Chinese locks must accelerate the growth and growth of the brand. From the current trend, the high-end locks market has great potential for development. Chinese lock companies must continuously enhance their independent innovation capabilities, high-end manufacturing capabilities, marketing capabilities and brand influence, enhance their sense of social responsibility, and become the world's high-quality lock products. The international enterprises and brands that are respected by the world have enhanced the influence and competitiveness of China's locks, and thus promoted China's transformation from a big lock manufacturing country to a manufacturing power.